By focusing on the theme of “circular sustainability towards zero waste,” this project not only promotes key policies such as “sustainable consumption” and “resource recycling,” but also formulates promotional strategies and manages public relations issues for two main target audiences: the general public and agency enterprises. For the general public, the project launches O2O campaigns including circular cup promotional activities and Circular Economy Exhibition’s opening ceremonies and KOL promotions. As for agency enterprises, this project organizes the “2022 Taiwan Innotech Expo – Circular Recycling Area” by inviting actor Uğur Rıfat Karlova to host a live stream and attend the Circular Procurement press conference in December. These events are promoted through media such as TV shows, interviews, and commercials. Furthermore, the project also encompasses the creation of promotional videos, propaganda graphics, and souvenirs. By integrating the resources from FTV, this project is assisted by full-time personnel for greater quality and efficiency. Overall, the project promotes a general environmental awareness through integrated communication.

resource circulation, source reduction, waste into resources, promotion ＆ marketing.